Parallel Quotidian Flows: Māori Television On Air
نویسندگان
چکیده
منابع مشابه
The effectiveness of television advertising campaigns on generating calls to a national Quitline by Māori.
OBJECTIVE To examine the effectiveness of four mass media campaigns on calls to a national Quitline by Māori (the indigenous people of New Zealand). METHODS Monthly Quitline call data and calls within one hour of a television commercial (TVC) being shown were analysed for the 2002-2003 period. Data on target audience rating points (TARPs) and expenditure on TVCs were also used (n = 2319 TVC p...
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ژورنال
عنوان ژورنال: MEDIANZ: Media Studies Journal of Aotearoa New Zealand
سال: 2006
ISSN: 1173-0811
DOI: 10.11157/medianz-vol9iss2id78